Guild of Groves: Growing Together in Year Two
As we almost reach the end of our second year of the Guild of Groves initiative, we are proud to reflect on the momentum we’ve built together. What started as a vision to unlock the true value of South Africa’s premium EVOO has now taken shape in a meaningful way.
This year alone, our pooled volume grew by more than 60%, showing clearly that our producers believe in the vision and are experiencing the benefits of collaboration.
Our focus remains on securing better, more sustainable returns for locally produced EVOO by strengthening market access, elevating our brand presence, and positioning our products firmly within premium markets both locally and abroad. Although our international expansion is still in its early stages, we are patient and confident in the long-term opportunity.
By working collectively, we continue to reduce costs, improve efficiencies, and offer a more consistent, reliable supply — all essential for building trust with customers and unlocking larger opportunities. Behind the scenes, shared expertise, coordinated planning, and a unified approach to quality and storytelling are giving us the competitive edge needed to grow.
In just two years, the Guild of Groves has become more than an initiative; it’s a movement built on trust, shared purpose, and a belief that we are stronger together. The progress is real, the foundation is solid, and the future holds immense promise for all involved.
South Africa’s Finest
WILLOW CREEK OLIVE PRODUCTS
Product Range
Willow Creek Olive Products strives to be the preferred South African extra virgin olive oil brand by developing a diversified range of quality, ethical and trusted products that promote a healthy lifestyle. Our versatile range of premium olive-based products is constantly evolving to accommodate the culinary and sensory demands of consumers and connoisseurs alike.
